Innovation In Business Practices | Research Pathways for Change

A distinctive strength of this book is the diversity of topics it encompasses. Each chapter reveals the richness of contemporary business innovation, spanning critical areas such as digital transformation, disruptive technologies, sustainable business models, process optimization, customer experience, business process reengineering, supply chain resilience, innovation in human resource practices, and the application of analytics and artificial intelligence.  Collectively, the contributions in this volume map the trajectory of innovation as experienced in the field, revealing emerging patterns, persistent barriers, and successful strategies for implementing change. The compilation’s structure is deliberate: it mirrors the journey from problem identification to solution implementation, emphasizing experiential learning and reflective analysis. Students worked closely with their internship organizations to identify pressing challenges, conducted thorough literature reviews to anchor their research in established knowledge, designed actionable research objectives, and utilized robust methods to uncover meaningful data. Their findings, distilled here into research papers, are thus deeply rooted in context, yet broad in their relevance and application.