Learning Design Fundamentals through Crafts of Gujarat

Every design – be it drawing, a digital interface, or a handmade object – rests on the same core fundamentals: line, shape, colour, texture, balance, and rhythm. This book explores these fundamentals through Gujarat’s folk art traditions, which have carried them, often unnoticed, for generations. The book observes five living crafts, Mata ni Pachedi, Ajrakh, Kutchi Bharatdi embroidery, Khavda Pottery, and Bead Craft, to showcase how each carries the inherent design principles within.

Written from the point of view of a design student, this book adjoins study of design fundamentals along with an attempt to bring folk art back into focus.

The book also helps readers see ancient folkart with fresh eyes and rediscover the design thinking it has always carried.